Top Cyber Monday SMS Examples + Tips

For retail businesses, Cyber Monday is one of the year's biggest days—and every year seems to top the last. In 2023, consumers spent $12.4 billion on Cyber Monday.

To claim a piece of this year’s sales, your business should send Cyber Monday SMS messages. After all, texts meet shoppers where they are. With 43% of Cyber Monday purchases coming from smartphones, SMS is the best way to reach your audience.

If you’re planning a Cyber Monday text campaign, these tips and example messages will help boost your sales.

Why Use SMS for Cyber Monday Marketing?

As mentioned, your customers are already shopping on their phones. So, when you send them promotional SMS messages, they’ll see them. Remember, text messages have a 98% open rate.

SMS messaging is also great for Cyber Monday marketing because it enables real-time engagement. Shoppers can respond to your texts with questions, and customer service agents can answer.

Overall, SMS marketing can drive sales during events like Cyber Monday. Some estimates put text message campaigns as bringing in around $71 for every dollar you spend.

Cyber Monday SMS Examples

Now that you know how to craft compelling texts, it’s time to write your SMS messages.

Not sure what to say? Here are some sample texts you can use as inspiration for your upcoming Cyber Monday sales.

Discount Announcements

First and foremost, you can use SMS to broadcast your best deals. Discount announcement messages could look something like this:

• CYBER MONDAY ONLY: Get 30% off sitewide! Shop now: [link]

• Tomorrow, all products are $50 off. For a full list of deals, visit [link]

• Shop with us on Cyber Monday and save big! For one day only, we’ve marked down our entire inventory by 25%. Find your new favorite [product] at [link]

Early Access Messages

To drive more sales and reward loyal customers, you can send texts with early access links to your Cyber Monday deals. For example, you might say:

• Exclusive Early Access! Our Cyber Monday deals are live just for you: [link]

• No one likes waiting. That’s why we’re giving you access to our Cyber Monday sale RIGHT NOW at [link]

• We know how hectic Cyber Monday can be—so we’re letting you shop early! Head to [link] for exclusive deals.

Limited-Time Offers

You can also use limited-time offers to create a sense of urgency. Below are some ideas for convincing customers to take action:

• Hurry! Cyber Monday deals end at midnight! Get 40% off now: [link]

• For the next 4 HOURS, we’re slashing prices another 10%. Act now and secure your savings at [link]

• When you order in the next 12 hours, you won’t just save 20%—you’ll also get free shipping! Take advantage of this limited offer here: [link]

Abandoned Cart Reminders

Many Cyber Monday shoppers may leave your site without completing their purchase. You can recapture these customers by sending abandoned cart recovery texts. Here are some templates to use:

• Forget something? Our Cyber Monday deals end soon—complete your purchase now and save 20%: [link]

• Looks like you never made it to checkout! Here’s an extra 15% off to help you get there. Accept your offer at [link]

• Whoops! You left something in your cart. If you need more time, we’re extending our Cyber Monday sales for an extra day. Click here to lock in your discount: [link]

Cyber Monday SMS Campaign Tips

Of course, for SMS marketing to be effective, you must do it correctly. When you start sending texts, keep these SMS marketing best practices in mind:

• Personalize your messages – More than 80% of customers prefer companies that provide personalized experiences. To deliver that kind of experience, create audience segments, then send each group a unique message. You can also address customers by name for an extra touch of personalization.

• Use urgency to your advantage – Urgency is a powerful tool for convincing shoppers to check out ASAP. Phrases like “Act Fast” or “Low Stock Levels” can increase sales numbers.

• End with a clear CTA – A call-to-action (CTA) encourages consumers to click on your link. The best Cyber Monday messages finish with a strong CTA, like “See All Deals” or “Start Shopping.”

• Leverage MMS messages – Eye-catching pictures and videos can drive conversions. Stand out from the crowd with multimedia messages.

• Include opt-out instructions – Legally speaking, you need to make it easy for recipients to unsubscribe. A line like “Text STOP to opt out” does the trick.

• Measure success through metrics – To do even better next year, track metrics like click-through rate (CTR) and conversions.

Read more: Checklist: Before You Hit Send

Timing Your Cyber Monday SMS Campaigns

When you send your promotional text, it is almost as important as what it says. According to SMS marketing statistics, there are three ideal times to message consumers:

• Before the sale – Build anticipation by texting your customers in the week leading up to Cyber Monday.

• During peak shopping times – For maximum engagement, message your customers while they’re already online.

• At the end of the sale – A final, urgent text can convince any last-minute shoppers.

Make the Most of Cyber Monday SMS With Mozeo

With the proper knowledge and some well-crafted messages, you can use SMS to increase your Cyber Monday sales.

Now, all you need is a convenient way to reach your customers.

Mozeo’s text messaging platform lets you manage all your SMS marketing from one place. With our autoresponders, MMS capabilities, and 300-character limit, your Cyber Monday marketing campaign will be the best around.

Get started with Mozeo today!