In an age where every beep, buzz, and ping could spell a potential sale, SMS marketing emerges as...
Ready to hit send?
Putting your best foot forward is key to setting you up for success in your text messaging endeavors. You want to make sure your messages are connecting with your audience and that you're coming across as a trusted sender. Below are some things you should check before hitting send.
✅ Are your contacts opted in?
Before you send any messages, you want to make sure the audience you're sending to has agreed and opted in to receive text messages from you. If you're unsure of what that means, stop and read this article.
✅ Text Human
Text Human. People react best to messaging that is natural and light-hearted. Don't overuse emojis or capped letters.
✅ Include your organization's name
One of the best practices is to include your business or organization name in the first part of your message. This is what your audience will see first, giving them a feeling of comfort and setting you up as a trusted sender.
✅ Spelling Errors
This one is easy. Make sure your message is clear and there are no spelling errors. We even suggest using a service like Grammarly to double-check your content before sending it.
✅ Trimmed Message
Before sending your text message, check that nothing is trimmed off the end of your message - this can happen when using a copy-and-paste method. It's always best to do a preview before sending.
✅ Broken Links
If you're going to use a link or even shorten a link in your message, be sure always to test the link first. Please copy and paste the link in your browser and ensure it lands on the correct page.
✅ The correct audience
Double-check that you're sending your message to the correct audience when you're getting ready to send. You may want to send it to just your employee group and not your customers. Or you may want to send it to a specific store and not all stores. Always double-check.
✅ Opt-out language
Remember always to give your audience a way out. It's up to you to keep them interested and engaged. It's up to them if they still want to hear from you. Provide opt-out language in your message, letting them know they can be removed by replying STOP.
Bonus Infographic! 🎉
Download our infographic cheat sheet of the DOS and DON'TS when sending text messages.